About Armilla Technology
What started as a dream one night, has become the game changer in the football, softball, and baseball world. It changes the way coaches call plays, saves time breaking down film, and keeps your information secure. No cellular, no Wi-Fi, no Bluetooth. All you need is a tablet and a wrist receiver and you have secure play calling right at your fingertips. Armilla Tech is an innovator on the forefront of play calling technology setting new expectations for industry standards. Bringing play-calling to the 21st century, Armilla Tech creates an affordable solution for coaches to increase sports participation for kids and promote involvement for all. Through player education and a higher level of player development, Armilla Tech provides the ability to take youth sports to a higher intelligence level.
Our Mission
Armilla’s mission is to create a fair and equal sports playing field. The innovative system streamlines the process of communication between the coach and players while creating an all-inclusive experience to involve more youth in sports through technology. By replacing the old with the new, Armilla helps the deaf and hard-of-hearing individuals and provides an opportunity to compete at all levels.
Meet the Team
Lance Heron
Founder and CEO
Lance Heron grew up on Vancouver Island and was always actively involved in a variety of sports. As a teen he started playing competitive football until he joined the Royal Canadian Air Force. He is a military veteran and former law enforcement officer. Throughout his service he continued to play recreational football. In 2003, Lance was severely injured in an accident and developed a chronic pain condition which forced him into retirement. Not giving up his love for sports, Lance shifted his focus to coaching football players. Lance has coached at high school, college and professional levels in several countries. He has led teams to win championships and inspired many young athletes. In 2019, Lance woke up with the idea for the Armilla Communication Device in his head, and is very grateful to the Lord for His inspiration. Helping others brings immense joy and fulfilment to Lance’s life. Armilla combines his vision with a product that makes a profound global impact, changing lives.
Gerhard De Beer
Founder and President
Born and raised in South Africa, Gerhard de Beer made his way to the US on a track and field scholarship at the University of Arizona in 2013, where he walked on to the football team. Five years later he joined the NFL and spent time with the Buffalo Bills, Green Bay Packers, and Indianapolis Colts. During this time, he met Lance Heron in Germany during a charity football camp. Unfortunately, a back injury forced De Beer out of football to develop his skills in the business world. De Beer earned his degree in economy and industry where he was learned about business management, business administration and modern-day programming. De Beer has also found a love for helping kids and has done many youth camps and charity events and has been a high school coach for over 3 years. His hopes are that this company will close the communication barrier that has been present for decades in American Football, Baseball, and Softball.
Charles Dunlap
Chief Revenue Officer
Milton Powell
VP of Business Development and Strategic Partnerships
Milton Powell is a Yoakum Texas native that currently resides in South Austin. He holds a Bachelor of Science degree from Southwest Texas State University. Milton is currently an Operations Unit Manager at Social Security Disability and brings more than 25 years of experience to the position. He has spent many great years coaching youth sports of all ages and has a passion for teamwork. This experience has given him a working knowledge of the efforts needed to help athletes progress and enhance their abilities in order to succeed at the next level. His thorough knowledge and fire for youth sports has made him a valuable contributor to the development of Armilla Tech.
Dhar Singh
VP of Social Media and Content Creation
Roseanne Jacobse
Director of Sales
Roseanne is a Mission, BC resident. She did her school education at Mission Secondary where she graduated with academic and athletic accolades. She has worked in restaurant management, sawmills and owned a landscaping company. At 16 she realized a passion for coaching and started with youth soccer. From there she moved onto track and varsity basketball. Her passions are family, sports, and equestrian sports. She came to Armilla for a change in careers. She has always been people orientated with extraordinary sales experience and a new focus for the future of sports.
Mark Lozano
International Relations
High school: Edinburg High School, top 100 blue chip prospect state of Texas
College: TCU/ Southeast Missouri. 1987 MIAA Champions
Instructor: 16 years NFL Player Camps, Nike Football, Rivals : Professional:16 years arena football. U.S./ International
2016 Lagartos Tampico Tamaulipas. International Indoor Champions
HighSchool: 2018 offensive line coach. National team for State of Tamaulipas. 2019 Head Coach National Team
Current: Head Coach Lagartos of Tampico, Tamaulipas , International Scout. Mexican Professional League F.A.M./ Cancun Sharks
Colleen Cole-Velasquez
Director of PR and Media
Colleen Cole-Velasquez is a successful Media and Marketing Professional with a plethora of Award achieving Projects. Her priceless Contacts and Networks have brought a wealth of value to her clients and Industry associations. Colleens expertise in National TV placement and success for dynamic Media Campaigns is a valued asset. Media Relations, Entertainment PR, Event organization, Media Conferences, Concert and Large Venue expertise has just been a cornerstone of her successful career. With a wealth of Emmy Award winning Projects, she has also represented Platinum and Grammy Music Artists, Superbowl Halftime Productions, famous TV and Movie Icons, just to name a few. In the Media Industry, she has earned a seat as a Governor on the NATAS Emmy’s Board of Governors since 2014.
Hanri de Beer
Marketing Operations
Born and raised in South Africa, Hanri de Beer completed her Marketing Management degree at the University of Pretoria. Her marketing journey started with Wildswinkel, and after only 2 years, she ran all the marketing operations. Growing up, Hanri became a decorated athlete where she competed provincially and stood proud for her country on the national stage too. She represented team South Africa at the 2011 Softball World Series and spent 6 years coaching high school sports, such as, track & field, netball, and softball. She decided to expand her horizon and moved to Canada. She has been part of the Armilla team since the dream came to life in 2019.
Barry Moss
Chief Technology Advisor
Barry Moss grew up in British Columbia and has always had a fascination with electronics and computers. He holds a Bachelor of Applied Science and a Masters of Engineering, both from Simon Fraser University. As a registered Professional Engineer he has over 30 years of experience in electronics design, with a particular focus on integrated circuit and field programmable gate array (FPGA) design. He has contributed to the design of and led design teams involved with many projects including wired and wireless data modems, communications ICs, high definition broadcast video encoders, 3D manufacturing measurement systems, and test systems for medical imaging equipment. He has 7 US patents granted from his work on those projects.
Board of Advisors
Adam Rita
World Renowned football coach in the High school, CFL, and European leagues
Juan Ranero
Rich Rodriguez
NCAA player and Coaching legend
Dean Dalton
Neal McCoy
