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About Armilla Technology

What started as a dream one night, has become the game changer in the football, softball, and baseball world. It changes the way coaches call plays, saves time breaking down film, and keeps your information secure. No cellular, no Wi-Fi, no Bluetooth. All you need is a tablet and a wrist receiver and you have secure play calling right at your fingertips. Armilla Tech is an innovator on the forefront of play calling technology setting new expectations for industry standards. Bringing play-calling to the 21st century, Armilla Tech creates an affordable solution for coaches to increase sports participation for kids and promote involvement for all. Through player education and a higher level of player development, Armilla Tech provides the ability to take youth sports to a higher intelligence level.

Our Mission

Armilla’s mission is to create a fair and equal sports playing field. The innovative system streamlines the process of communication between the coach and players while creating an all-inclusive experience to involve more youth in sports through technology. By replacing the old with the new, Armilla helps the deaf and hard-of-hearing individuals and provides an opportunity to compete at all levels.

Leadership Team

Lance Heron Founder CEO Armilla Tech

Lance Heron

Founder & Chief Executive Officer

Terry McGriff

Co-Founder

Robert Griffith

President

John Bronson

Chief Growth Officer

Roseanne Jacobse

David Erlichman

Chief Operating Officer

Colleen Cole-Velasquez

Media & Public Relations

Jordan Smith

Digital Marketing Strategist

Victoria Jacobse

Kirk Doll

Regional Director – United States

Viron Widly

Regional Director – United States

Matthew Link

Director of Sales – Canada

Fareeha Hayat

Full Stack Developer

Shakti Rao

Operations Coordinator

Lukas Riedstra

Software Developer

Board of Advisors

Brian Billick

Brian Billick

Super Bowl–Winning Head Coach (Baltimore Ravens)

Mike Smith

Mike Smith

Winningest Head Coach, Atlanta Falcons

Rich Rodriguez

Rich Rodriguez

Head Coach, West Virginia University

Dean Dalton

Dean Dalton

Executive Director, NFL Alumni Academy
John Bronson

John Bronson

Former NFL Player | Former President, NFLPA Phoenix Chapter
Mark Perez

Mark Perez

Senior Investment Advisor
Adam Rita

Adam Rita

Canadian Football League, Head Coach

Board of Directors

Lance Heron

Lance Heron

Former International Head Football Coach

Robert Griffith

Robert Griffith

13-Year NFL Veteran | Managing Partner, Matador Enterprises
Founder, XOOX | Chairman, Robert Griffith Foundation
Matthew Link

Matthew Link

Founder, Inland Luxury Saunas

Joanne Heron

Jayson Marshall